What does your company do? How to make an effective elevator pitch

What does your company do? How to make an effective elevator pitch

Business Development
By Sheena Liang An elevator pitch is a professional introduction that will hopefully lead to a deeper dialogue about the value of what you and your company can offer. Why is it called an elevator pitch? The term comes from the idea that if you ended up in an elevator with someone, what would you say about your company on the elevator ride to start a conversation with them? In the United States, an elevator pitch is essential because people expect to learn about your company in a short amount of time. A successful elevator pitch should spark your audience’s interest and make them want to hear more.  In general, you can use an elevator pitch anytime when someone asks you, “What does your company do?” An elevator pitch can…
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10 keys for successful ‘networking’ of foreigners in the USA

10 keys for successful ‘networking’ of foreigners in the USA

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA Introduction Sonia Sotomayor, Justice of the US Supreme Court, was the first Hispanic to reach that position. As she said in her book 'My beloved World':Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people. I have just completed 18 years of professional career in the USA, 2 thirds of the total. During this time, I have continually faced the challenges encountered by people from different cultures and whose native language is not English. I have had the opportunity to deal with all kinds of people, including billionaire…
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