What does your company do? How to make an effective elevator pitch
By Sheena Liang An elevator pitch is a professional introduction that will hopefully lead to a deeper dialogue about the value of what you and your company can offer. Why is it called an elevator pitch? The term comes from the idea that if you ended up in an elevator with someone, what would you say about you or your company on the elevator ride to start a conversation with them? In the United States, an elevator pitch is essential because people expect to learn about you or your company in a short amount of time. A successful elevator pitch should spark your audience’s interest and make them want to hear more. In general, you can use an elevator pitch anytime when someone asks you, “What does your company do?”…
