10Jun 2020 by ggarciadme@gmail.com
Exporting remote services to the US: opportunities and challenges during COVID-19 times

Exporting remote services to the US: opportunities and challenges during COVID-19 times

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA CONTENTS IntroductionExporting services to the US: general considerations Opportunities created by COVID-19Barriers to entryEntry strategies for companiesEntry strategies for freelancersAdded value derived from the sale of services in the USConclusions 1. Introduction In 2019, the US imported a total of $588 billion in services (ref US Census). An important part of them can be provided remotely using information and communication technologies, such as financial services, insurance, research and development, consulting, engineering, training, design and sale of intellectual property.The USA is the largest importer of services in the world (10% of the global total, (ref CRS) and one of the most open developed economiesNew technologies, the high degree of openness of the American culture and economy, and the enormous facilities for the…
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23May 2020 by ggarciadme@gmail.com
COVID-19: Why enter the US market now?

COVID-19: Why enter the US market now?

Business
By Gonzalo Garcia, Founder and CEO of Markentry USA Distribution of confirmed COVID-19 cases in the US (Johns Hopkins University) CONTENTS Introduction: Why now?State of the US economy, the most powerful and resilientGeographical and sectoral differences: the US, a different and diverse worldImpact on US international trade: open for businessStatus and forecast of travel restrictions: changes coming up soonImmigration restrictions: obstacle and opportunityBusiness opportunities: plentiful if you look carefullyConclusions 1. Introduction: Why now? The famous US scientist Carl Sagan once said:  Extinction is the rule. Survival is the exceptionThis idea, related to the species that populate the Earth, can be extrapolated to the business world. Under normal conditions, in developed economies more than two thirds of companies disappear before reaching the age of 10. Half of SMEs do not reach 5 years.…
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06May 2020 by ggarciadme@gmail.com
Interview with Equipo Humano

Interview with Equipo Humano

Blog
In this interview (in Spanish), Jose Enrique Garcia, director of Equipo Humano, talks with the CEO of Markentry USA, Gonzalo Garcia, about the world crisis caused by COVID-19. They discuss topics such as its impact in the US, how it affects Spanish companies working in this country, how the situation in Spain is perceived from the US, changes generated at the managerial level, and modifications that may occur in labor relations and values. https://www.youtube.com/watch?time_continue=386&v=PhkUhLjeAsk&feature=emb_logo
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01Apr 2020 by ggarciadme@gmail.com
The Conquest of America: 10 Keys to Success in US Market Entry

The Conquest of America: 10 Keys to Success in US Market Entry

Strategy
By Gonzalo García, Founder and CEO of Markentry USA Introduction The US is a market of more than 328 million people that generates about a quarter of the world's gross domestic product. Hispanics are already the largest minority, with 17% of the population, which makes this market even more attractive to companies from Spain and Latin America. Success in this country can be a turning point in the development of any company.The Cosentino Group, producer and distributor of surfaces for architecture and design, was created from a small marble producer company founded in Almería, Spain in the 1940s. Today, more than half of its sales come from the US market, where its workforce exceeds 1,000 employees.After 16 years of work experience in the US, largely leading or advising internationalization projects, I…
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