How to manage a multilingual presence on LinkedIn, for companies and individuals
1. Introduction There are 190 million LinkedIn users in the United States, 71.9% of the population older than 18The online presence of any international business acting or planning to act in the US market is an essential factor that will impact the success of their strategy. We have covered in the past related topics like How to Ensure your International Company Website is Effective in the US. Having a powerful online presence on LinkedIn is essential for any business, especially those serving other businesses (B2B). A few facts to illustrate this point: As of July 2022, LinkedIn has more than 850 million users worldwide (source: Kepios). There are 190 million LinkedIn users in the United States, which is 71.9% of the population older than 18. This percentage is much higher…