10 keys for successful ‘networking’ of foreigners in the USA

10 keys for successful ‘networking’ of foreigners in the USA

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA Introduction Sonia Sotomayor, Justice of the US Supreme Court, was the first Hispanic to reach that position. As she said in her book 'My beloved World':Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people. I have just completed 18 years of professional career in the USA, 2 thirds of the total. During this time, I have continually faced the challenges encountered by people from different cultures and whose native language is not English. I have had the opportunity to deal with all kinds of people, including billionaire…
Read More
USA: Status of international travel bans and immigration suspension

USA: Status of international travel bans and immigration suspension

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA CONTENIDOS 1. Introduction2. International travel bans3. Immigration suspension4. Availability of international flights5. Do travel bans make any sense?6. Forecast7. Conclusion7. Conclusión  1. Introduction The global crisis caused by COVID-19 has created countless problems for foreigners who resided or planned to reside in the United States and did not have US citizenship or permanent residence ("Green Card"), as well as for the companies that employed them or planned to. Immigration restrictions and travel bans imposed suddenly and unilaterally by the US administration in recent months have created situations of all kinds. It is difficult to estimate the number of people residing in the United States who have been indefinitely blocked outside the country, away from their families, their homes and their jobs. Those…
Read More
Exporting remote services to the US: opportunities and challenges during COVID-19 times

Exporting remote services to the US: opportunities and challenges during COVID-19 times

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA CONTENTS Introduction Exporting services to the US: general considerations Opportunities created by COVID-19 Barriers to entry Entry strategies for companies Entry strategies for freelancers Added value derived from the sale of services in the US Conclusions 1. Introduction In 2019, the US imported a total of $588 billion in services (ref US Census). An important part of them can be provided remotely using information and communication technologies, such as financial services, insurance, research and development, consulting, engineering, training, design and sale of intellectual property. The USA is the largest importer of services in the world (10% of the global total, (ref CRS) and one of the most open developed economies New technologies, the high degree of openness of the American culture…
Read More
COVID-19: Why enter the US market now?

COVID-19: Why enter the US market now?

Business
By Gonzalo Garcia, Founder and CEO of Markentry USA Distribution of confirmed COVID-19 cases in the US (Johns Hopkins University) CONTENTS Introduction: Why now?State of the US economy, the most powerful and resilientGeographical and sectoral differences: the US, a different and diverse worldImpact on US international trade: open for businessStatus and forecast of travel restrictions: changes coming up soonImmigration restrictions: obstacle and opportunityBusiness opportunities: plentiful if you look carefullyConclusions 1. Introduction: Why now? The famous US scientist Carl Sagan once said:  Extinction is the rule. Survival is the exceptionThis idea, related to the species that populate the Earth, can be extrapolated to the business world. Under normal conditions, in developed economies more than two thirds of companies disappear before reaching the age of 10. Half of SMEs do not reach 5 years.…
Read More
Interview with Equipo Humano

Interview with Equipo Humano

Blog
In this interview (in Spanish), Jose Enrique Garcia, director of Equipo Humano, talks with the CEO of Markentry USA, Gonzalo Garcia, about the world crisis caused by COVID-19. They discuss topics such as its impact in the US, how it affects Spanish companies working in this country, how the situation in Spain is perceived from the US, changes generated at the managerial level, and modifications that may occur in labor relations and values. https://www.youtube.com/watch?time_continue=386&v=PhkUhLjeAsk&feature=emb_logo
Read More
The Conquest of America: 10 Keys to Success in US Market Entry

The Conquest of America: 10 Keys to Success in US Market Entry

Strategy
By Gonzalo García, Founder and CEO of Markentry USA Introduction The US is a market of more than 328 million people that generates about a quarter of the world's gross domestic product. Hispanics are already the largest minority, with 17% of the population, which makes this market even more attractive to companies from Spain and Latin America. Success in this country can be a turning point in the development of any company.The Cosentino Group, producer and distributor of surfaces for architecture and design, was created from a small marble producer company founded in Almería, Spain in the 1940s. Today, more than half of its sales come from the US market, where its workforce exceeds 1,000 employees.After 16 years of work experience in the US, largely leading or advising internationalization projects, I…
Read More
Welcome to the Markentry USA Blog

Welcome to the Markentry USA Blog

Blog
In this section you will find articles on a wide variety of topics related to the challenges encountered during US market entry projects . Topics of interest for companies and entrepreneurs will be included, as well as for anyone who is starting their process to settle in the US or plans to do so in the near future. The opinions expressed in these articles, of a merely informative nature, are those of the corresponding authors and do not necessarily reflect Markentry USA views, which accepts no responsibility for errors or omissions in their content. Don't forget to subscribe to our newsletter to receive timely notifications about new articles published on our blog.
Read More